Proprietary ROI Tools

Sherpa has built a databased marketing and response tracking tool – called BrandTrack – so the intended results of a marketing campaign can be reviewed and even adjusted mid-stream if needed. Using either personalized or general URLs (unique relative links), delivered through email blasts and/or variable data printing that is linked to a branded Landing Page, the BrandTrack platform gives clients a thorough understanding of the effectiveness of specific marketing campaigns.

Here’s what we measure and manage with BrandTrack and Google® analytics:

• Advertisement, Direct Mail and Email Responses
• Traffic from Landing Page to Website
• Lead Capture by Marketing Source (CRM)
• Sales Team Responses to Leads
• Fulfillment of Marketing Collateral
• Surveys